Psychology of Colours


Colours are a strong tool. They play an enormous role in influencing our personality, which they guide and shape for our various moods.

Various colours have profound and firm effect on people but it always varies from person to person. to assist understand their effect we, at DG Paints have created this color Guide to debate their effects.
The psychology of colour is predicated on the mental and emotional effects colours wear sighted people altogether aspects of life. There are some very subjective pieces to colour psychology also as some more accepted and proven elements. confine mind, that there’ll even be variations in interpretation, meaning, and perception between different cultures.

We Hope you discover this guide useful and it might further assist you in understanding the dynamic and vibrant of choosing the proper colour for you.
There are four psychological primary colours – red, blue, yellow and green.

They relate respectively to the body, the mind, the emotions and therefore the essential balance between these three. The psychological properties of the essential colours are discussed in our Dg Paints Colour Guide to help you in understanding how important it’s to pick your colours and what various colours show about your personality.


Red may be a powerful colour. Not only Red is one among most emotionally intense colour and therefore the colour for love but it attracts our attention almost instantaneously. it’s also one among the first psychological colours.
It is not only stimulating, friendly and filled with life but at the exact same time is fiery, demanding and aggressive. The question here is: What does one gain by painting your room red? …. It’s simple, the color Red affect us both physically and mentally. It increases enthusiasm, stimulates energy, encourages action and confidence and creates a way of protection from anxiety and fear. Although Red may be a universal colour but it tends to point out masculinity or more appropriately the power to be confident.
As seen in clothing, people that wear Red clothes get noticed more quickly, similarly in paints – Red walls always seems to the centre for attention and keep the adrenaline pumping.


Yellow shows optimism, enlightenment, and happiness. It carries the promise of a positive future and is usually depicted because the colour of the sun, which symbolizes light. Yellow will advance from surrounding colours and instil optimism and energy, also as spark creative thoughts.

Yellow is psychologically the happiest color the color spectrum and is usually described as cheery and heat . Yellow also can increase metabolism so some of the kitchen are often painted with it. you would possibly have noticed that it’s one among the foremost visible colour and also the foremost attention getting colour. it’s frequently wont to draw notice like on traffic sign or advertisements.

Red and yellow complement one another and are there mostly seen together. Yellow also increases communication hence complements Red’s confidence but take care an excessive amount of of it, or the incorrect tone in reference to the opposite tones during a color scheme , can cause self-esteem to plummet, giving rise to fear and anxiety.

Therefore it’s advisable to also use yellow and red along side other soft tone or natural colour to stay an ideal balance which not only lifts your mood but also your health, psychology and your personality.


Blue is that the colour of the mind and is actually soothing; it’s the overwhelming “Favorite color”. the color of the sky and therefore the ocean, Blue is recognized as a continuing in our lives. It causes the other effect as Red. Blue affects us mentally and is seen as trustworthy, dependable and committed.

This is a question for you: Why is the color BLUE associated with being Attractive

The answer is that Blue is peaceful and tranquil, Blue causes the body to supply calming chemicals and since of this it’s often utilized in bedrooms. it’s observed that folks are more productive in Blue colored rooms and extensive studies have shown that weightlifters are ready to handle heavier weights in Blue gyms.

It should be noted that not all blues are serene and sedate. Electric or brilliant blues become dynamic and dramatic. It should be carefully matched with other colors to realize its full effects. We here at Rainbow Colour Advisory Services, not only professionally match the color to line the mood and environment but we tailor it to your expectation.

Blue is the least “Gender specific” colour and has an equal appeal to both men and women. Therefore it is advisable to keep a perfect balance which not only lifts your mood but also your health, psychology and your personality.


Purple, often described as violet, has the shortest wavelength. Purple or “Velvet” as it is referred in our shade card, embodies the balance of red simulation and blue calm. This dichotomy can cause unrest or uneasiness unless the undertone is clearly defined at which point the purple takes on the characteristics of it undertone.

Purple has a sense of mystic and royal qualities and is often liked by very creative or eccentric types and is the favourite colour of adolescent girls.

Purple affects us both mentally and physically as it is Uplifting. It is Calming to the mind and nerves and offers a sense of spirituality. It encourages creativity and has a touch of luxury associative to it.

Now we at DG PAINTS COLOUR ADVISORY SERVICES often ask a question about every colour: Why should I choose this colour? …The answer is never really simple.

It encourages deep contemplation or meditation and has associations with royalty. It symbolizes the finest possible quality, which is shown by its position being the last visible wavelength before ultraviolet ray; which also explains its mystic nature.

Use our DG PAINTS Colour Advisory service to avoid such disturbing & devastating effects and to keep a perfect balance which not only lifts your mood but also your health, psychology and your personality. Please remember our DG Colour Advisory Service is totally free of cost and is the finest way to get the perfect combination for your home.

Beware! Although purple may stand as a symbol of royalty and quality but excessive use of purple can bring too much introspection and the wrong tone( colour combination) bring about a cheap and nasty effect which is devastating to your colour karma and personality.


The colour White exhibit purity, cleanliness, and neutrality. Just as black is total absorption, white is total reflection. It reflects the full force of the spectrum into our eyes.

The colour white symbolizes purity, it aids mental clarity and if used correctly can allow us to calm our nerves and create an aurora which relaxes our mind. It is extensively used in living rooms and lounges, thus evokes purification of thoughts or actions. Although it is not as productive as the colour blue but white calm the mind and enables us to a fresh beginning. It encourages us to clear clutter or obstacles.

As mentioned before, white is suitable for your living rooms and lounges. It is a universal colour that complements nearly every colour so could be used in contrast with other heavier colours but Beware!; Although white is universal but too much excessive usage might upset the delicate balance of your environment.


Green symbolizes nature and is the colour of the religion Islam. It is the easiest colour on the eye and can improve vision. It has a calming and refreshing feeling because of which it is ideally suited for use in bedrooms. Hospital often uses green to relax its patients. Its calming properties are put to use when people who appear on TV sit in “Green Rooms” to relax. The scientific reason to this is that the colour green occupies more space in the spectrum of light visible to the human eye and is second only to blue as a favourite colour. Green is the pervasive colour in the natural world and hence is an ideal backdrop in interior design because we are so used to seeing it everywhere.

This colour affects us both physically and mentally as it is soothing to the eye, which relaxes us mentally as well as physically. It helps ease depression, nervousness and anxiety.